Small Token is discouraging our donors from making honor/tribute gifts.
Sun Ae Lee
Since we switched to Give Lively early 2020, we received no honor/tribute gifts from donors (we get a few dozens of them per year). I think it has a lot to do with Small Token platform and it is discouraging our donors from making honor/tribute gifts.
These are a few complains I got from two of my donors who decided to call me instead of making gift using Small token.
- don't feel comfortable being routed to another site to make donation.
- don't like to being asked to sign up to a third party app in order to make a donation.
- want to have an option to send a physical card--not e-card.
It is not only impacting our revenue, but our relationships with donors who like making honor/tribute gifts regularly. I'd really appreciate it if your team can look into this (hopefully make some changes before the End of Year campaign) and make it more donor-friendly.
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